Mahir imagines capturing this data in a central warehouse, which could also monitor players' engagement, how often they are playing, to make sure they don't give up on the game. He wants one million players, one million fans and one grand slam champion in "the next couple of years".

He hopes a multimillion dollar budget, an IT department that grows from 24 staff during the year to 170 around the Australian Open, and partnerships with several technology companies including IBM, Optus, Avaya, Palo Alto Networks, Aruba and InfoReady, will help Tennis Australia get there.